The ideas that comes to you in the middle of the night, over a morning coffee or nice bottle of wine with friends on a Friday. So many of these great ideas for brands, products or services lie languishing on fridge doors or buried at the back of your mind, waiting for ‘that day’ when you can find the time and help to turn that spark into a business.

Knowing how to handle an idea is somewhat of an art form. It takes experience, knowledge and a whole lot of lateral thinking to see the full potential of an idea and turn it into something real. It was once said that ‘One of the greatest pains to human nature is the pain of a new idea’.

The Ideas Engine has been created just for those moments, to help you take that idea and make it a reality, make it a business, give you a future. 

We work with you, hand in hand, to understand your idea and see if it’s got legs. We explore if people will want to buy or use it, scope out the market. We’ve a network of colleagues and advisors who can establish whether your idea has been done before and importantly if it’s financially worth it. Nitty gritty out of the way, we’ll then take your rough n ready idea and run it through The Ideas Engine. 

We’ll put it under the microscope, pull it apart, chunk down the problems, distil it into a refined idea, temper and test it, finally sprinkle with some of Westbrook’s imagination and bring it to life.

At the end of The Ideas Engine process you’ll have a fully fledged ‘Idea’ ready to take to the creative, marketing and business planning stage. You will be ready to turn your idea into a brand, service or product and you’ll have a clearer plan as to what you’ll need to do to bring it to market.

We are very proud to also be partnering with the Prince’s Trust and offering our Ideas Engine program to support young entrepreneurs in their first steps into creating new brands, businesses, services and products.